SUNDAY November 4,2018

Spangler Center/Dress Code: Smart Casual


REGISTRATION
Breakfast sponsored by Dick’s Sporting Goods

8:00 - 9:00


9:00 - 9:10

Brand Summit Kick off


“Digitizing Legacy Brands”, Kathy mayor, CMO of Boxycharm, Former CMo & cdo of Carnival Cruise

9:10 - 9:55


“Building a brand: Peloton”, Carolyn tisch Blodgett, SVP Marketing

10:10 - 10:50


Breakout Session 1

Brand: Builders

Brand: Sponsorship

Brand: Data, a fireside chat with Hubspot’s Jonathan Dick

11:10 - 11:50


American express nETWORKING LUNCH for mba & Professionals

“The Path to Business School” Panel & Lunch for Pre-MBA

12:00 - 12:50


Breakout Session 2

Brand: Refresh

Brand: Global

1:00 - 1:45


2:00 - 2:45

Breakout Session 3

Brand: Tech

Brand: Influencers


2:55 - 3:15 P&G Case competition final presentation


3:15 - 4:00 “How to make tech marketing human”, xanthe wells, Google's Nest & Home Keynote


4:00 - 4:15 Announce P&G Case Competition Winner & close