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ABOUT

A weekend of conversation with the leaders behind your favorite brands.  Come hear stories of scrappiness, crisis, innovation, and grit on the path to brand leadership in the era of modern marketing. Our 2018 edition included marketing executives key speakers from GooglePelotonCarnival Corp, with panelists from P&GHoneywell, Facebook, and more!

Our Brand Summit of 2019 will be held at the Harvard Business School and will be open to everyone.

Wait for more information about it in the following months.


2018 SPONSORS


KEYNOTE SPEAKERS

Carolyn Tisch:

  • Leads Global Brand Marketing for Peloton, where she is responsible for leading the Brand Strategy, Consumer Insights and Integrated Marketing globally. Under Carolyn's leadership, the brand has gone from 15% brand awareness to over 65% in two and a half years and has experienced record membership growth.

Kathy Mayor:

  • Chief Marketing Officer of BoxyCharm, a beauty subscription service recognized as #176 on Inc’s 2018 fastest growing company list. Prior to that, she was the Chief Digital Officer across the 10 portfolio brands of Carnival Corporation and the Chief Marketing Officer of Carnival Cruise Line. 

Xanthe Wells:

  • Recognized in 2015 by Ad Age as one of the industry's "40 Under 40," and by Business Insider as one of the "30 Most Creative Women in Advertising," Xanthe is currently Executive Creative Director at Google working across all of the hardware brands: Pixel, Google Home, Chromecast, Wifi, Nest and more.


INFLUENCERS

How to look for the right influencers to work with? How to form solid influencer relationship? In the Influencers panel, social influencers from the food, fashion and fitness industry will share insights of influencer marketing. Come discover new ways to work with influencers to market your brand. 


BUILDERS

What are the ingredients to build a successful brand? What are the unique challenges? The Builders panel will address these questions and more, from the perspective of founder-based startup MM.LaFleur all the way to a large established CPG company KraftHeinz looking to incubate and grow smaller brands with their recently launched Springboard platform.

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independent Customer Experience and Brand Strategy Consultant

She worked for five years at American Express, a brand synonymous with trust and customer service, before transitioning over to lead CRM at MM.LaFleur, an e-commerce start up dedicated to elevating women in the workplace. In pursuit of this mission, MM.LaFleur offers high-quality, thoughtfully designed workwear, styling services, inspiring content, and community.


REFRESH

Brands are constantly evolving. Often times, there comes a point in an establish brand’s life when it is time to adapt and refresh for a changing consumer landscape. In the Refresh panel we will hear about stories of re-branding, brand spin-offs, and reinvention of iconic and established brands like Amex, Honeywell, Gerber, Disney and Avon – including the unique challenges and strategies involved with successful reinvention.


GLOBAL

In a fast-changing consumer environment, it is important for global brands to both drive innovation and be in touch with consumer behaviors and needs. The challenge of today’s brand managers is to take into account the cultural, administrative, geographic and economic differences of global consumers, as well as leverage the power and scale of globally diverse organizations. Our panelists will share their experiences in managing global brands, both from a consumer understanding and organizational perspective.


DATA: HUBSPOT FIRESIDE CHAT

Is data brand’s friend or foe? Does too much data get in the way of crafting a great brand? Jon Dick will share more about how data can accelerate branding in a whole new way. Jon hails from HubSpot, the champion of inbound marketing and SaaS for small & medium businesses.

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VP MARKETING AT HUBSPOT

Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service, and was the Head of Marketing for Klout, the social media influence measurement company.


TECH

Modern Marketing – digital, big data, media, technology, walled gardens, programmatic, AI, blockchain and fraud. These are just some of the buzzwords in today’s marketing ecosystem. Marketing used to be focused on soft facts, brand positioning and qualitative targeting. Today a large role of marketing professionals lie with the coordination of the consumer tech-media-data ecosystem, which generates insights and facilitates their operationalization.